TV & Streaming Commercial Production
MULTILINGUAL
The NY tri-state area is one of the most culturally diverse markets in the world. Spanish, Chinese, Korean, Portuguese, Russian, Polish, Arabic…your potential customers speak dozens of languages, and the businesses that reach them in their own language earn a level of trust that English-only advertising simply can't match.
At Absolute Motion, we produce multilingual TV and streaming commercials for businesses looking to connect with diverse audiences across the Hudson Valley, NYC, and the broader tri-state region. We have produced commercials in Spanish and Chinese, and can work with any language where your target audience lives.
The business case is straightforward: multilingual advertising reaches an underserved audience, faces less competition in that ad space, and typically costs significantly less to air. Spanish and Chinese language airtime on both cable and streaming platforms is generally cheaper than comparable English language inventory, simply because fewer advertisers are competing for it. On targeted streaming platforms you can serve your commercial directly to specific language-speaking households by zip code, stretching your budget even further. The ROI can be dramatically stronger than a standard English campaign fighting for the same eyeballs as every other advertiser in the market.
Scroll down to see some of our multilingual commercial work.
If you’d like to see more samples please contact us.
Who Should Be Running Multilingual Commercials?
If your business serves the tri-state area and you're not running multilingual advertising, you're leaving a significant portion of your potential market completely untouched. The industries where multilingual commercials consistently deliver strong results include legal and personal injury firms, healthcare providers and medical practices, home improvement and real estate, automotive dealerships, financial services and insurance, restaurants and retail.
The Hispanic market alone represents enormous purchasing power in the NY metro area, and the Chinese-speaking population across NYC boroughs and surrounding counties is one of the largest outside of Asia. These are not niche audiences…they are major consumer segments that are actively underserved by local advertisers.
Targeted Streaming Makes Multilingual Advertising More Powerful Than Ever
Traditional cable advertising in a second language meant buying time on Spanish-language networks or hoping the right viewers happened to be watching. Streaming and connected TV changed everything.
Today, platforms like Hulu, Roku and other streaming services allow us to target your Spanish or Chinese language commercial specifically to households where that language is the primary language spoken — by zip code, by income level, by viewing habits. Your budget goes directly to the audience you're trying to reach, with zero waste on viewers who will never be your customers. We handle both the production and can connect you with our media buying partners to build and manage the full campaign.
One Production, Multiple Markets
One of the smartest moves a local business can make is producing an English and Spanish version of the same commercial in a single production day. Same location, same crew, same shoot…just a different talent and script. The incremental cost of the second language version is a fraction of starting from scratch, and suddenly your campaign reaches two completely different audience segments.
We've done this for clients in legal, healthcare and home improvement, and the results consistently outperform running a single language campaign alone. If you're already investing in a commercial, adding a multilingual version is one of the highest-ROI decisions you can make.
Ready to reach a bigger audience? Contact us for a free consultation and let's talk about what a multilingual campaign could look like for your business.