Social Media Content
Social media video has become a non-negotiable part of any business marketing mix. The algorithms across Instagram, Facebook, LinkedIn, TikTok and YouTube all prioritize video content over static posts, and businesses that show up consistently with quality video build audiences faster than those that don't.
The challenge most businesses face isn't knowing they need social media video. It's finding a sustainable way to produce it without burning through budget on standalone shoots every few weeks.
The smartest approach we've found is simple: produce your social media content on the same day as your commercial or promotional video shoot. Same crew, same locations, same lighting setup. While we're already there, we capture additional footage specifically formatted and cut for social media platforms. You walk away with a broadcast-ready commercial AND a library of social content from a single production day, at a fraction of what two separate shoots would cost.
Check out some examples below.
If you’d like to see more samples please contact us.
Social Media Video as Part of a Larger Production Strategy
A standalone social media video shoot rarely makes financial sense for most businesses. The crew cost, the location logistics, the editing time…it adds up quickly for content that has a shelf life measured in days rather than months. But when social media content is built into a larger commercial or promotional production, the economics change completely.
One shoot day produces multiple assets. The hero commercial for TV and streaming. A cut-down version for pre-roll ads. Vertical crops for Instagram Reels and TikTok. Behind the scenes footage. Product close-ups. Testimonial clips. A single well-planned production day generates content that feeds your marketing calendar for months.
This is the approach we recommend to clients who want consistent, high-quality social media video without the ongoing cost and coordination of monthly standalone shoots.
When a Standalone Social Media Shoot Makes Sense
There are situations where dedicated social media production is the right call. A product launch that needs a concentrated burst of content across multiple platforms. A campaign tied to a specific event or promotion. A business that needs to establish a visual identity on social media from scratch. A series of educational or tutorial videos that live on YouTube and drive organic search traffic over time.
For these projects, we bring the same production standards we apply to broadcast work. Proper lighting, clean audio, professional editing and content that looks like it was made by people who know what they're doing, because it was.
Vertical Video and Platform-Specific Formats
We produce content formatted for every major platform including Instagram Reels, TikTok, YouTube Shorts, Facebook and LinkedIn. Different platforms have different aspect ratios, optimal lengths and audience expectations. We account for all of that in production and post so your content is optimized for wherever it lives.
Multilingual Social Media Video
Social media is one of the most effective channels for reaching specific language communities, and a Spanish or Chinese language social media video targeted to the right audience can drive engagement that English-only content simply cannot replicate within those communities. See our multilingual commercial production page for more on our multilingual capabilities.
Ready to talk about building social media content into your next production? Contact us for a free consultation.