Morgan's Story: Producing a Fundraising Video for the Dravet Syndrome Foundation
Here's a recently completed video, "Morgan's Story" for the Dravet Syndrome Foundation. The video premiered at the foundation's annual fundraising "bash" in NYC. This year over $250,000 was raised to help find a cure for Dravet Syndrome (a severe form of epilepsy). For more info, please visit www.dravetfoundation.org.
We've produced video content for nonprofits, community organizations, educational institutions and charitable foundations throughout the Hudson Valley and tri-state area. From small community organizations running their first fundraising campaign to established nonprofits producing annual impact reports and donor appeals, we bring the same level of care and production quality to every project regardless of size.
This one is personal.
My son has Dravet Syndrome. So when the Dravet Syndrome Foundation came to us to produce "Morgan's Story," it wasn't just another nonprofit video project. It was a chance to use the skills I've spent 25 years developing to do something that genuinely matters to my family and to the thousands of other families navigating life with this diagnosis.
Dravet Syndrome is a severe, lifelong form of epilepsy that typically begins in infancy and is resistant to most seizure medications. It affects roughly 1 in 15,700 people and carries significant risks beyond seizures, including developmental delays, sleep disorders, and a heightened risk of SUDEP (sudden unexpected death in epilepsy). The Dravet Syndrome Foundation funds research toward better treatments and, ultimately, a cure.
What Makes a Fundraising Video Work
"Morgan's Story" was produced to premiere at the foundation's annual fundraising event in New York City, where it needed to do something very specific: move people in a room full of donors, families, and supporters to open their wallets. That's a different brief than a general awareness video or a social media clip. The emotional stakes are higher, the audience is already invested, and the story has to land in a live event context where there's no second chance.
The approach for a video like this is to stay out of the way of the story. Real people, real emotion, minimal intervention. The cinematography and editing serve the narrative rather than calling attention to themselves. When it works, the audience forgets they're watching a produced video and just feels what the family feels.
That year, over $250,000 was raised at the event. We'd like to think the video helped.
Nonprofit Video Production in the Hudson Valley and NY Tri-State Area
If you represent a nonprofit, foundation, or community organization and you need video that can move an audience, raise funds, or tell a story that deserves to be heard, we'd love to help. We work with organizations of all sizes throughout the Hudson Valley, Westchester, and the broader NY Tri-State area, and we bring the same level of care to every project regardless of budget.
Contact Absolute Motion to talk about your nonprofit video project.
