Corporate Video Production for Barrett Industries: Safety Initiative Videos Across Three States
This project took us from northern Pennsylvania through upstate New York and into Ohio for Barrett Industries and IA Construction, shooting a series of corporate videos built around the company's new safety initiative. Multiple locations, multiple days, interviews with staff at job sites and facilities across the region. It's exactly the kind of project that looks simple on paper and requires serious logistics in practice.
Safety Initiative Videos: An Underused Corporate Video Format
Safety training and initiative videos are one of the most consistently valuable corporate video formats that companies overlook until they need them. When a company is rolling out a new safety protocol, a new compliance requirement, or a cultural shift around workplace safety, video is the most effective way to communicate it consistently across a large, geographically dispersed workforce.
A written memo reaches your staff. A video reaches them. There's a meaningful difference between those two things when the message is important enough to matter.
For Barrett Industries, the brief was to capture the company's safety initiative in a way that felt authentic rather than corporate-produced: real staff, real locations, real conversations about why safety culture matters at every level of the operation. That meant traveling to where Barrett's people actually work, from quarry sites in upstate New York to operations in Pennsylvania and Ohio, rather than bringing everyone into a conference room and shooting against a backdrop.
The result is a video series that functions as both an internal training resource and a statement of company values, something that can be used for onboarding new employees, shared at company meetings, and referenced whenever the safety initiative needs reinforcement.
What "Corporate Video" Actually Covers
The phrase "corporate video" gets used as a catch-all, but the format covers an enormous range of content: company overviews, executive interviews, training and safety videos, internal communications, investor presentations, employee onboarding series, trade show content, and more. Each has different production requirements and a different purpose within the organization.
For B2B companies with operations across multiple locations, having a production company that will actually travel to your sites rather than asking you to come to a studio makes a real difference in the authenticity of the final product. We've shot corporate and promotional video across the Northeast and beyond, and the willingness to go where the work happens is something our corporate clients consistently cite as a differentiator.
Based in Mahopac, NY and available throughout the region and beyond. Contact us to talk about your corporate video project.
